Registration Funnel & Source Attribution | Planadar Help

Registration Funnel & Source Attribution

The Funnel tab in your Event Reports answers two questions: where do people drop off before registering? and where did my registrations come from?

Where to find it

Organizer Admin → Reports, pick your event, then the Funnel tab.

The registration funnel

Planadar tracks each step toward registering and shows the counts and conversion between them:

• Form views — someone opened the registration form.
• Started — they began filling it in.
• Completed — they finished registering (or bought a ticket).
• Abandoned — they started but didn't finish.

This is an honest form funnel — it measures the registration flow itself, not general page traffic.

Source attribution (UTM + referrer)

For each registration, Planadar records a first-touch source — the very first way that visitor arrived, captured the moment they land anywhere on the site:

• UTM tags you add to your links (utm_source, utm_medium, utm_campaign) — for example ?utm_source=twitter&utm_campaign=launch.
• The referrer (the site they came from) when there are no UTM tags.

Because it's first-touch and stored for 30 days, the original source survives the round-trip through Stripe checkout and across tabs, and payment/login redirectors (Stripe, PayPal, Google, etc.) are never miscredited as the source. Direct visits with no tag or referrer show as Direct.

Tip: Add distinct utm_source/utm_campaign tags to every link you post (social, email, partners) so the Sources view shows exactly which channel is filling your event.