Email Campaign Analytics (Open & Click Tracking) | Planadar Help

Email Campaign Analytics

Measure how your email announcements perform. Available on the Growth plan and above.

Viewing a report

On any sent announcement (Communicate → Announcements → the row's ⋯ menu), choose View report to open the Campaign report:

• Delivered — how many were accepted for delivery
• Opened — unique opens, with the open rate
• Clicked — unique clicks, with the click rate
• A bounce / spam-complaint summary when relevant
• A per-recipient breakdown (who delivered / opened / clicked)

How it works

Planadar records delivery and engagement events from the email provider in real time and attributes them to the campaign. Rates count distinct recipients, and a click also counts as an open.

Tip: Opens can under-count when a recipient's email client blocks tracking pixels — click data is usually the more reliable signal.